When we talk about new media and their placement in the society as a whole we should ask our selves what is the placement of media in one's life. When individum participate in let say the virtual environment he or she must provide some information about them selves. Why is this important? Because the nature of the virtual environment is such, that no physical or other signs that marks individual in physical world are seen. Because of that individuals who enter in the virtual world are forces to create imagine of them selves for the other participates. And here is the main question – how does the individum provide information of him self to others? In the link below is one of the many articles which are dealing with this issue.
Trammell, Kaye D. 2004. Examining the New Influencers: A Self-Presentation Study of a A-List Blogs. Accessible via: http://www.kayesweetser.com/wp-content/uploads/2008/02/trammell-keshelashvili-2006-self-presentation-on-blogs.pdf (13. March 2011).
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